Hi, I'm Amy

My name is Amy, and I’ve been freelance for 6 years, having started in this industry agency-side in 2014. I am and always have been obsessed with pop culture and the ever-evolving internet, which has driven me throughout my career. 

 

Personally, I have a Creative Arts Degree, a qualification in Counselling Skills and spend my spare time at the piano, volunteering, rehearsing for the local musical or tending to my allotment. Home is in the Bedfordshire/Hertfordshire area, with London only a short train ride away for clients that need me to attend in-person meetings.

 

The arts and entertainment industries is the space I have played in the most professionally which has strengthened my skills and passion for fandom communities and authentic social storytelling. I have found these pillars - audience and story - to be the foundation of all successful social media strategies, regardless of industry, and this has served me well as I have broadened my client base to work across Retail, FMCG, Finance and Education brands, among others.

 

Right now, social media is changing fast. I can help brands and businesses adapt in the AI era by focusing on human storytelling and community focused engagement. I believe AI is a tool that we must use mindfully, whilst making sure we don’t lose the human spark that makes your message connect.